Conversions are what we call form submissions. After a user has submitted a form on one of your widgets, we say that they have been “converted”, either to a donor or to a sign-up. You can track these conversions in many ways using WidgetMakr. You can view all of your conversions individually by clicking on the Conversions tab, view them in the aggregate by checking out your dashboard, or view them by widget by clicking on the widgets tab.
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